Once you acquire your desired domain name, you can start planning your website content.
2.1.1 Generate unique content
Behind every successful business, there is a distinctive story, which facilitates their progress. So, share your tale with everybody.
Tell everyone about your beginnings.
Present your business and what you can offer to the world.
Describe in a few words the workflow that drives your success.
Explain to your clients and prospects, how can you resolve their issues, like no one else at the market.
Elaborate your mission, passion and vision and specify what sets your solutions apart from those of your competitors. Once you figure
this out, you may begin with the writing.
Basically, you need to spread out your narrative across a few pages on your website. In general, SME websites should contain these
five essential web pages: Home, About Us, Products or Services, Contact, as well as Q&A.
However, if time is critical, you can simply start by setting up a nice-looking home page and expand your website afterwards, with more
2.1.2 The 4 essential web design elements for SMEs
Hiring a professional web-designer to develop your website, doesn't spare you of the duty to make some choices regarding the design
and layout of the site. In general, you should pay attention to some of the following basics, that contribute to your online brand identity:
The logo symbolizes your business, so you need to envision how do you want to integrate it within the overall layout of your website.
Choosing the proper color scheme for your website is crucial for brand cohesion. If you are one of the pioneers at the market and
your business exists for decades, you might want to emphasize the color red, which symbolizes both passion and tradition. On the
contrary, more youthful colors, such as magenta or aquamarine might be ideal for startups.
Find out the right sequence of shades in order to match the layout colors with the emotions you want your website's visitors to
Bold or linear, more feminine or masculine styles - you need to consider which fonts would best personify your business and the
niche market that your target.
Layout design is the process of arranging visual element like text, images, and shapes on a given page. All these elements and
details can affect your online impression and the user experience. Think about the background colors, gradients, textures as well as
the distances between the components in your design. Everything should be arranged in harmony.
Investing some time in order to put the pieces of the puzzle together, can help you establish your brand and introduce your products
and service in the best possible way.